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Prajjwala Challenge

Its Time for You to showcase your idea to Transform the Rural Indian Economy

Top 5 Winners of the Prajjwala Challenge

Aruna Dara

Apna Green Products

Azma Banu

Rearlytech Private Limited

Meenakshi Dubey

Yespoho

Vasanth M Kamath

Hydrogreens Agri Solutions Pvt Ltd.

Vishal Singhal

Temperate Technologies

The Ministry of Rural Development (MoRD) announces the launch of “Prajjwala Challenge” for bringing about “Transformation of the Indian Rural Economy” with special focus on rural women belonging to the marginalised rural communities in India.

The Prajjwala Challenge seeks to expand interest and partnership, mobilise and harvest the power of experts, academia, practitioners, youth, start- ups, Community Based Organisations (CBOs), Self – Help Groups (SHGs) and their institutions like Village Level Organisations (VOs) / Primary Level Federations (PLFs), Block Level Federations (BLFs), Cluster Level Federations (CLFs), Farmer Producer Organisations (FPOs), Producer Groups (PGs), Producer Enterprises (PEs), Producer Companies, Cooperative Societies etc. to bring new and innovative ideas to transform the rural economy.

This is a first of its kind nationwide initiative to provide thoughtful minds a platform to present new, innovative and scalable pathways for rural economic transformation in India.

The Goal is to support 5 Innovative Ideas / Models to bring about Transformation of the Rural Economy in India

Broad Contours for the Ideas

The “Prajjwala Challenge” invites innovative ideas on “Transformation of the Rural Economy”. The participants will be encouraged to make their submissions within the broad contours of the following strategic framework. Participants are encouraged to think clearly on these aspects, and articulate the elements of their model within the framework.

Focus on Women and the Marginalised

The idea/model must ensure participation of rural Indian women belonging to marginalised rural communities and how their lives and livelihoods will be positively impacted by bringing about transformation in the rural economy through the proposed idea / model

Localised Models

The ideas should demonstrate “localized models” by linking the rural production systems and embedding the rural producers, entrepreneurs and enterprises in the value chain and mobilizing the entrepreneurial energy from within the rural areas towards increasing enterprises, place -based employment, jobs and livelihoods for the rural women and their families.

Sustainability

Sustainability of interventions rests on the ability of the models to effectively operate and maintain the assets created during the process of implementation. These interventions need to generate enough resources to develop a circular flow of income impacting community-level gains. A symbiotic partnership between the Government- Community- Private Enterprises will be key to sustainability.

Multi Sectoral

The ideas may include a wide-range of locally relevant businesses – spreading across secondary and tertiary / service sectors

Cost Effective

A cost-effective model is critical for sustainability. A model that needs minimal investments will be considered for replication and scale-up.

Focus on Women & the Marginalised

The idea/model must ensure participation…

Localised Models

The ideas should demonstrate “localized models” ..

Sustainability

Sustainability of interventions rests on the ability of the models..

Multi Sectoral

The ideas may include a wide-range of locally relevant businesses..

Cost Effective
A cost-effective model is critical for sustainability..

Who can Apply?

  • Individuals
  • Academic institutions
  • Social Enterprises
  • Start - Ups
  • Self - Help Groups and their institutions
  • Farmer Producer Organisations
  • Producer Companies
  • Producer Enterprises
  • Producer Groups
  • Cooperative Societies
  • Not for Profit Organisations
  • Companies and Firms
  • Business Management Institutes / Academic institutions (Team of Faculty + Students)
  • Social Enterprises
  • Self - Help Group institutions like Village Level Organisations (VOs) / Primary Level Federations (PLFs)/ Block Level Federations (BLFs)/ Cluster Level Federations (CLFs)
  • Start – Ups
  • Farmer Producer Organisations (FPOs) / Producer Companies
  • Producer Groups (PGs)/ Producer Enterprises (PEs)
  • Cooperative Societies

Rewards

Felicitation and Commendation
of Winners

Financial award of INR 2 Lakh from MoRD and INR 2 Lakh from TiE Bangalore for each of the Top 5 Winners

One year free membership of Tie Bangalore for Top 5 Winners & Opportunity to work with Policymakers and Experts

Piloting the Innovations for creating models that can be scaled up.

Rewards

Felicitation and Commendation of Winners
Financial award of INR 2 Lakh from MoRD and INR 2 Lakh from TiE Bangalore for each of the Top 5 Winners
One year free membership of Tie Bangalore for Top 5 Winners & Opportunity to work with Policymakers and Experts
Piloting the Innovations for creating models that can be scaled up.
VIEW DETAILS

01

Felicitation and Commendation of participants & winners

02

Top 5 winners (One from each Zone) will receive a Financial Award of 2 Lakh each.

03

Top 5 winners will get the opportunity to work with policymakers and an expert panel of development professionals

04

Top 5 Winners will be incubated and launched in Pilot Clusters

Timelines

29th December, 2022
Launch

20th March, 2023 Last Date to Apply

March, 2023
Shortlisting of Entries

April, 2023

Announcement of Winners

April 2023 – March 2024 Handholding Support and Launch of Pilots
29th December, 2022
Launch
20th March, 2023
Last Date to Apply
March, 2023
Shortlisting of Entries
April, 2023
Announcement of Winners
April 2023 - March 2024
Handholding Support and Launch of Pilots
APPLY NOW
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Have Questions?
Get in touch!

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    Rewards

    Felicitation and Commendation in a National Event with Media Campaign
    Co Implementation Opportunity with the Ministry of Rural Development - The 5 Award Winning ideas (One each from North, South, East, West and North East) will have the opportunity to work with MoRD and an expert panel of development professionals to translate their idea into a pilot intervention. This will include handholding and pilot launch support.
    Financial Award of INR 10 Lakhs (INR 2 Lakh per award winner)
    Apply Now
    Name of memberManju Devi
    Name of SHGBhimrao
    Name of VOGagan Mahila Gram Sanghtan
    VillageGangapur, Bahraich, UP
    Some activity detail, if anyAgriculture, Animal Husbandry, Retail shop
    Name of member Shiv Kumari
    Name of SHG Shanti SHG
    Name of VO Akash Mahila Gram Sanghtan
    Village Urra Kabeel Pur, Bahraich, UP
    Livelihood Activity Bakery, Agriculture
    Name of member Gayatri Devi
    Name of SHG Apna 1st SHG
    Name of VO Durga Mahila Gram Sanghatan
    Village Madhwapur, Bahraich, UP
    Livelihood Activity Adopted new agricultural practices (Poly House, Drip Irrigation), Fish Farming (Bio-flock, Fish Pond), and General Store.
    Name of member Seema
    Name of SHG Jamuna
    Name of VO Tulsi
    Village Urra Bagiya, Bahraich, UP
    Livelihood Activity CLF-HR, General Store, Electronic Repairing Shop, Agriculture, Animal Husbandry, Stitching.
    Name of member Rani Khan
    Name of SHG Khwaja Garib Nawaj
    Name of VO Shakti Mahila Gram Sanghtan
    Village Urra, Bahraich, UP
    Livelihood Activity Poultry (Farming, Meat shop, Retailing), Aajeevika Express.